For years, the Rosalia Wine Picnic has been one of Budapest’s most popular springtime outdoor events. While wine remains at its core, the festival represents much more: a meeting point for those open to quality drinks, new discoveries and a refined festival experience. This is why iDrinks’ presence this year is especially fitting, bringing a selection that aligns with Rosalia’s character while offering a broader perspective.
What makes iDrinks particularly exciting for visitors is that its range is not built around a single style or occasion. Instead, it reflects the classic wine festival atmosphere, lighter aperitif moments and the growing demand for high-quality non-alcoholic options. The wine selection is represented by Misty Cove Estate Sauvignon Blanc, a fresh and clean expression perfectly suited to a spring or summer outdoor setting. Elegant sparkling options also play a key role, including Soligo Prosecco DOC Treviso Brut, Extra Dry and Col de Mez Prosecco DOCG Valdobbiadene Brut, each offering its own take on light sophistication. Cocchi Brut Piemonte DOC further bridges the world of classic sparkling wines and aperitifs. Beyond these fresh and celebratory styles, the iDrinks stand also introduces less expected yet perfectly fitting choices. Cocchi Storico Vermouth di Torino, Cocchi Barolo Chinato and Cocchi Limited Barolo Chinato Esportazione are not the most obvious festival picks, but that is precisely their appeal. These drinks bring tradition, distinctive flavour profiles and a clearly defined cultural background. iDrinks aims not only to meet expectations but to inspire.
This approach resonates strongly with the Rosalia audience. Many visitors come not just to enjoy but to explore new flavours, favourites and categories. In this sense, the iDrinks stand becomes a point of discovery, where every choice reflects a thoughtful concept. It is not only about what goes into the glass, but also about what suits a moment, a mood or a personal preference.A special focus is placed on non-alcoholic options, which for iDrinks are no longer an addition but an essential part of modern drinking culture. Visitors will find Misty Cove Estate 0% Alcohol Sauvignon Blanc, Pallini Limonzero, The FoxTale 0% Dry Fire and Beverfree 0% White Rum, Dark Spiced and Tequila alternatives. These drinks demonstrate that the alcohol-free category can be complex, characterful and enjoyable.
This offers clear benefits for visitors. Those arriving as drivers or choosing not to consume alcohol can still enjoy a meaningful tasting experience. At the same time, it appeals to those who prefer a more conscious approach or wish to alternate between alcoholic and non-alcoholic drinks during a longer festival day. For iDrinks, this is not about trends but about responding to real needs.More playful, contemporary directions are represented by Per Se Aperitivo, June by G’Vine Royal Pear Gin, G’Vine Floraison Gin and Shanky’s Whip Black Irish Whiskey Liqueur. Together, these expand the spectrum that iDrinks brings to Rosalia.
The result is a selection that connects seamlessly to Rosalia’s wine-focused identity while highlighting the contemporary directions shaping today’s drinking culture.
iDrinks arrives at the Rosalia Wine Picnic with a clear understanding of its audience. Visitors who value quality, are open to new experiences and appreciate a thoughtfully curated offering. This is exactly what the brand represents: a diverse yet cohesive portfolio where fresh white wine, prosecco, vermouth, chinato, aperitifs, gin, a distinctive whiskey liqueur and non-alcoholic alternatives all have their place.
